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WHAT I WANT TO DO IN PR – CARRIE BLACKWELL

http://carrieblackwell.wordpress.com/2012/09/07/what-i-want-to-do-in-pr/comment-page-1/#comment-4

“If you are still interested in sports there are plenty of sports teams need PR professionals. I know the need for social media in this industry is growing rapidly and would be a great way to start your career in this industry. If I were you I would try getting an internship for a sports team. I think it would be a fun and exciting way to go. I also have an interest in event planning. I don’t think I could handle weddings though. So much of it is based on what the bride wants and what people want for their weddings is always in my taste so I would have issues with clashing opinions.”

WEEK 3- FABULOUSMW

http://fabulousmw.wordpress.com/2012/10/05/week-3/comment-page-1/#comment-7

I agree with you. Along with the fact that I feel instagram is just another way for people to be self involved. “Hey! Look at this parfait I made! Look at my cat it thinks it’s people!” It’s so irritating. It takes away from life experience. Like Albert Einstien famously said “I fear the day that technology will surpass our human interaction. the world will have a generation of idiots”. Instagram promotes this by having people take pictures of everything that happens to them instead of experiencing them.

MR.ETHICAL AKA JERRY MAGUIRE- SOPHESTICATED FUN

http://sophesticatedfun.wordpress.com/2012/09/22/mr-ethical-aka-jerry-maguire/comment-page-1/#comment-10

I love that movie! Jerry Mcguire is not only one of Tom Cruise’s best roles but a great example of a PR practitioner in film. It is especially great for PR students to watch. We see Jerry go from the not so ethical man on top to watch him fall and be reborn into a more ethical man.

IS TRADITIONAL PR AND ADVERTISING STILL NEEDED?- RHIANELYSSA

http://rhianaelyssa.wordpress.com/2012/11/08/is-traditional-pr-and-advertising-still-needed/comment-page-1/#comment-4

I agree with you. New PR methods should be used along with traditional PR for a more effective program. I do believe that eventually traditional PR will be null and void. But, as of now, the most effective way to pull off a successful campaign is to use both new and traditional methods.

EH, FACEBOOK- AEZHABLAKE

http://aezhablake.wordpress.com/2012/10/05/eh-facebook/comment-page-1/#comment-13

I understand your dislike of facebook but now that you can filter your feed and hide people who have irritating post. you can block game request and you always have the option of deleting over dramatic people. There are ways to make facebook a little simpler like it used to be.

TOPIC OF THE WEEK #1- HAYLEYJ821

http://hayleyj821.wordpress.com/2012/09/06/topic-of-the-week-1/comment-page-1/#comment-22

Healthcare is and will be one of the most stable fields to get into. I think your reasons are very admirable. Have you thought about doing PR for a company that sells medical devices? I had an internship with a company that sells cancer equipment to hospitals. That is also an area that pays well and helps a lot of people.

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NEWS FLASH!: We’re not as smart as we think.

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It’s a little bit funny that this was our topic this week because I just realized how much I needed my Into to PR class this week. I’ve spent most of the semester thinking that it was a waste of time. I thought that I knew all I needed to know about my future career after I finished my internship. Now that I look back at it, I had a Kanye sized ego. But, this week I noticed I’ve been using what I was learning in this class all along!

I’m the President of a student organization Independent Arts Movement and an Officer of The Swing Cat Society and the past few months have been the busiest of my college career. From September to now, I’ve been working on event after event for these groups. Combined, I worked on 6 major events one after the other and with out some of the basic concepts I learned, I would not have pulled them off as well as I did.

In this class I learned the importance of research. The Swing Cat Society audience is a lot different from the Independent Arts Movement audience in quite a few ways. I made so many promotional flyers and events to create all at one time. Once I finished them all I realized they weren’t exactly fitting for each group (thanks to our research lesson). After my realization I used the groups past photo, flyers, facebook events, to see what styles have worked int the past and what had not.

During the Rocky Horror Picture Show, The Independent Arts Movements biggest event of the year, we were discussing different types of media in class. In that class I came up with my promotional strategy for the show. I pretty much did a media sweep getting the news paper to do 2 stories on the show (one before and one after) and using the college radio station along with having the cast dress up in their costumes that week on campus. Thanks to that lesson, we sold out both nights.

I also realized this week that I use my book and my notes for inspiration. I use class examples of different campaigns as promotional inspiration, I use the lessons to guide my plans in a more organized fashion.

This class is completely necessary. We, as PR students have all the tools to do our jobs successfully to begin with but, classes like this one help polish, inspire, and push or skills to that next level. It helps build the picture to our future projects and without that extra push, we would not be as successful in the long run.

Social Media- A publisist’s new nightmare

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The name of this post must be confusing to you. “Social Media is a publicist’s best friend!” you say. “Social Media gives your client a real relationship with  fans!” you yell at me with anger in your voice, fist raised, spit flying furiously out of your mouth. I know, I know, social media has it’s strong suites but I’m starting to notice a really disturbing trend. I’ve noticed that social media’s ability to give fans a voice is just adding fuel to a PR disasters fire.

“WHAT?!” you exclaim in frustrated tone. Well, let me explain. When celebrity disaster strikes, twitter and youtube get over run with angry fans spewing venom at their so called “favorite celebrities”.  This ability adds a whole new step to conflict management. Damage control isn’t enough. How can you possible put angery (and quite vulgar fans) at bay?

Still not getting it? I’ll use my least favorite example first.

The Kristen Stewart’s Cheating Scandal

I hate Twilight.  The movies are awful, the book is poorly written, and the fans are incredibly obnoxious. That being said, I can’t help but take a look at this Kristen cheating on Rob debacle. Fans waited years for these two boring, pale, mopey kids to finally be an officially couple so, naturally when news broke that she cheated on Rob with the directer of Snow White and the Huntsman, the story was huge. This story would needed more than enough damage control on it’s own. In response Kristen, wisely, put out a public apology admitting her wrong doing and apologizing to Rob and her fans. Pre- social media this apology would have been more than enough. People would have appreciated her fessing up and telling the truth about her flub and gladly accepted her apology. She would have looked like a brave soul pre-twitter. But, alas, times have change.

Not everyone accepts celebrity apologies. In fact, some people find them phoney. It only takes a few neigh-sayers to spoil the whole bunch. Fans took to twitter and youtube with their angry and sometimes scary opinions on the subject.  Most of them were… let’s just say… less than nice. Most of them called her names I shouldn’t put in a graded blog and threats that make me want to get a restraining order for her. Not only was the cheating front page news, but the fans responses became front page  news as well. Especially this video:

This girl became the voice of Robert’s fans after this video spread like wild fire. It also caused the fire that burned  after Kristen’s cheating you burn even longer. The worst part of all this is you can’t control the fans post. It turn’s any normal scandal into a full out circus! Which leads me to my second example:

Justin Bieber/ Drake Bell “beef”

This simple little tift started with Drake Bell retweeting a Justin Bieber joke that Joan Rivers tweeted. Here is the tweet in question:

Justin Bieber is being sued for $9 million by a woman who says she went deaf at his concert. I’d pay DOUBLE that to not hear him sing again.”

Yes, this was harsh but we’ve all told our fair share of Bieber jokes (even Bielibers). Justin took it in stride. He made a slight remark about haters and called it a day.

But the story doesn’t end here…

Teenage Bieliber’s took to twitter in the most fowl fashion. Thousand of tweets were sent to Drake calling him every racial and homophobic slur imaginable. There were so many “go kill yourself” tweets. Essentially, Drake Bell was being cyber bullied… to the max. Some of the stuff I read disgusted me beyond belief. All the while Drake was begging these Bieliber’s to stop using racial and homophobic language and urged the parents to keep an eye on their 12-16 year old’s twitter (more than fair). And Justin wrote tweets telling his fans to be classy and even admitted his love for Drake and Josh as a child (the Nickelodeon TV show that made Drake famous). But the attack on Drake continued.

This story was only a story because of these out of control tweeters! Tweets are the news now! These faithful (and under supervised) fans actually made this news. Because of things like this:

“mom is gonna turn of the wifi…tweet you tomorrow (; @DrakeBell hope you die tonight… <3″

What could a PR practitioner do about this? I’m not talking about Drake’s but Justin Bieber. His Fans make him look awful! And as a former Justin hater I must say he did a great job of trying to stomp this fire out with his tweets supporting Drake.

This is what I mean! Social media and crisis management has become a whole new game! Fans bully you and make you look like a joke! And still, two months later, Drake is still getting hate tweets

I think public relations professionals are under estimating the effects of social media on their clients. What is written on a celebrity’s twitter page  isn’t the only thing that matters. Fans add a whole new perspective to the way we watch and what we feel about our celebrities and has just as much of an effect on that person’s image. The worst part is no one is really prepared to handle it. I don’t even know how to handle it.  The best you can do is what Justin did, reach out to your fans directly and set an example. But even then damage control can be hard. I can’t wait to see what tactics are used for this new issue.

Sources:

1. How could you do this video:

https://twitter.com/DrakeBell

Now I’m 24.

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Today is my 24th b-day. All I can think is “When the hell did that happen?”

  • Buffy the vampire slayer is 15 years old. I remember the first night I watched it. I was in love from the start. A stylish girl who is a total bad-ass, what’s not to love? I was kind of an odd nerdy recluse. I rarely talked to anyone who wasn’t my family and I was so awkward it hurt. It was 1997 and I was 9 years old. I thought the Spice girls could save the world

    I actually owned this poster.

    (I have seen Spice World 203 times and still counting). I think that’s when I first realized that I wasn’t cool (well not yet anyway). You know how you spend a large portion of your childhood not understanding why people would ever not like what you liked? You hadn’t fully grasped the concept of opinions, so naturally yours is the only one that made any sense. I always knew who I wanted to be, but I had no clue what that even meant yet. I thought my 5th grade teacher was the coolest person I’d ever know. She was 23 fresh out of college and the wore the cutest clothes. What if last year I was teaching a 5th grade class? I could never handle that pressure. I wonder what happened to her? I wonder what happened to Ms.LaMonto?

It’s so weird to have my childhood be 2 decades old. When people mention the 90’s, I automatically think “oh, yeah 10 years ago”. Sometimes I still expect to turn on the t.v and see toonami playing. But, I wake up and realize that the only way I could do that is to watch it on my laptop. It’s crazy how much time I spend using technology. When  I was 6 I was watching my sister type a paper on a typewriter. When I was13, I thought I wanted to be a writer and start my own zine. I guess my blog is close enough…

  • The Lion king is 18 years old. It was the first movie I ever saw in theaters.I was 6 years old and it changed my life. It was the first time I actually understood what was going on in a movie and at the time I was a daddy’s girl. When Mufasa died, I yelled his name at top of my lungs in the theater in despair. (It was also the first time I remember being embarrassed.) I already had my life planned out. By the time I was 23 I wanted to be a fire fighting Power Ranger with 3 Olympic medals. Well, I guess plans change… I was obsessed with super heroes. I watched x-men religiously. I thought batman was the coolest. I loved that he used innovation and creativity to make himself super. I was smarter than I knew. Sometimes, I was too smart for my own good. I watched Jurassic Park on VHS that year. The moment I watched I knew I was totally in love with film. I thought I knew a lot of things. I always wanted to know more.

    Jurassic Park is also the first time I laid my eyes on Jeff Goldblum. I’ve been in love ever since.

Sometimes, I have this false sense of maturity. I feel “now that I’m ___ years old” I can’t act like that anymore. Sometimes I think I’m too mature for everything. A wise woman once told me ” Maturity isn’t not simply not doing childish things. Maturity is knowing when it’s appropriate to do or say any childish thought  that runs through your head. Maturity is socialization” Being the world oldest undergrad, I sometimes forget that I’m not actually old. In fact, I’m still Very young. It’s a dangerous thing to forget. I think too many people forget.

  • I was so in love with him. I thought he was singing my angsty soul.

    Morning View by the band Incubus is 11 years old. I almost played a hole in that CD. I was 13 years old. I had just realized all the reasons why I was uncool. Well… at least I thought I did. There were a million things I wanted to change about myself. The last thing I would ever call myself was pretty. I wore my clothes 2 sizes too big, I always slouched, and I pretty much thought I hated the human race (welcome to being a teenager!). I just started Harry Potter (I was late because I thought I was too cool for it) but once I started reading that’s the moment I gave up trying to be cool. It turns it out, when you don’t try to be cool you totally are cool. I started making real friends. But, man did I hate school. I felt like I was in jail. Hell, sometimes I still do feel like I’m collegiate prison. From the age of 13-18 I struggled to like myself. Looking back on it now, it seemed Like a complete waste of time. You have so much more fun when you think you’re awesome.

I sometimes pride myself on everything I’ve learned and then I get immediately terrified when I realize how much I still have to learn. I look back on my teenage years and think “why was such a bitch?”. At the time I thought I knew everything in the world. It’s scary to think about how much I don’t now. It’s terrifying to know that my future self will probably say “What a dumbass I was when I was when I was 24”. I guess all I can do is keep collecting memories.

Happy B-day to me!

The Plan

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I just spent my summer in Florida. I typically hate Florida. It’s ridiculously hot! I hate to be that person but it’s a different type of hot. People think Statesboro humidity levels are unbearable. Try walking outside in Florida heat after it just rained (which is just about everyday). It’s like the universe is sweating all over you! The air is so moist sometimes it’s hard to breath. But, I spent my whole summer in Florida and it was one of the best summers of my life.

A year ago, I was talking  to a friend about my plans to become an event planner. I talked about how I was planning to get into Art and Theater event planning. Then, he told me his sister, Natasha, was an event specialist at a company called Sun Nuclear. The company sells medical devices and his sister mostly worked on tradeshows. The company’s marketing department was pretty small and the always needed help. He thought she could really probably use an intern for the summer. It wasn’t exactly the direction I wanted to go in  but I knew the experience would invaluable. I told him to make the connection.

A few months and  an internship acceptance letter later, I got a call from Natasha. She told me that she got offered a better higher paying job and that she would be leaving Sun Nuclear the week after I was to start my internship. I was shocked! I didn’t know what any of it would have meant. Would my offer be revoked? Would I be working on the event myself? Would there be someone else to take her place while I was there? The one thing I knew for sure was that if I got the opportunity to work on this trade show, the biggest one of the year in this industry, I would be beyond excited. She told me that before they decided to keep me on, I was to have one more phone interview with the Human Resources director and the man I would be working under directly, the CEO of the company.

I can’t exactly remember what I said in that interview. I just knew I seemed confident. I tried my hardest to make it seem like I could handle the responsibility of putting this trade show together all by myself as a college junior. I found it easy to convey that since I had no clue what I was actually getting myself  into.

My plan worked. I spent my first week getting an AAPM ( American Association of Physicist in Medicine) crash course. Natasha quickly turned me into her apprentice. We got so much done that first week all while preparing    for the next 10 weeks. (Thankfully, Natasha agreed to come in once a week to check on my progress help me with task, and she composed precise a task list for to follow. She also opened her home to me. Giving me a comfortable place to stay and answering my questions on a daily basis. I don’t have words to fully describe  how much I appreciate Natasha and her husband  for all they’ve done).

The next 10 weeks were a blur. I became immersed in shipping details, Sun Nuclear products, labor, electrical details, and product datasheets. I was  becoming more organized, more proactive, more reliable. I was  not only learning a whole lot about the trades how industry, I was also learning about myself as an event planner. I was  becoming more efficient and Jeff, the CEO of the company and my direct superior noticed.

I think one of the most intimidating thing about the whole thing was working under Jeff. I only was able to get real time with him about twice a week at our 2 weekly meetings. Most weeks at least one of our meetings got canceled.  In those few 1 hour meetings I had to get everything I possibly could approved at that time. This wouldn’t have been that big a deal if I wasn’t responsible for thousands of dollars in fees, forms, and equipment. But, Natasha taught me well. She was my Obie Wan. She taught me how to do the job as if I was a pro and luckily, I picked up fast. As time passed by faster and faster, the more confident I felt about the task at hand. I always had this fear of failure that caused me not to try anything. In the trade show industry, you don’t have time for fear. All you have time for is making things happen and this was one of the most important lesson I learned.

Finally, the trade show came and I felt a little more in my element. I have quite a few years of theater planning under my belt. Trade shows are, shockingly, a lot like putting on a production. Once all your logistics are done and everyone has made it to the show it’s like planning for opening night. First you work with you labor team to get your booth assembled or “Installed”. Install is like building your set. Then you get members from your cast (sales people) all your surfaces cleaned, products and equipment placed, and literature out  and ready. This is all so much like set dressing . And of course the costumes (suits, and Sun Nuclear Button downs) and you cast starts selling the products (which takes some serious acting skills).

I enjoyed every minute of being at the show. Your trade show team becomes a family and we work hard all day and unwind at night. You get to know people pretty quickly. I was also fascinated by the trade show booth. The creativity you get to use in designing those things. I could look at them for hours.

I’ve always been a planner. I always planned my future 5 years in advance. I want _______ job in _______ city getting paid ______. Done. Stick to the plan. Always know exactly what you want. But in my experience as the “world oldest under grad” you would think that, by now, I would have learned the most important rule of event planning (especially trade shows). You can’t plan everything. Things will go wrong but, what makes you a good planner is being able to fix the problem creatively, quickly, and efficiently.

I was convinced I hated Florida.  The heat was unbearable. I was never a beach bum. I hate tourist attractions. But this summer, for a short time, I loved Florida. I never though about working in the medical industry. It was never something that struck my interest. But this summer, for a short time, I was fascinated by it. How the devices worked. What made Sun’s products better ( or in a few cases worst) than our competition? And the trade show industry was a back up plan something I would do if I absolutely had to. But this summer, for a short time, I found the industry that I love the most. An industry that intrigued me and kept me wanting more.

My future career path? I’m not a thousand percent sure yet. I want to try another internship in a completely different industry. I would like to explore. The best part about PR is that we have so many options so many different paths we can take. I didn’t learn what career path I want this summer, I learned that I have all the options in the world that I just found an amazing option for my exciting future.

Top 5 of the Month!

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Seeing as how I’ve epic-ally failed at posting once a week I’m catching up with my top 10 obsessions of this month. These are just random things I’m into this month (in no particular order). Like…

Grey’s Anatomy 

I used to have a guilty pleasure. I would watch episode after episode as a did my homework. I learned a little bit about medicine as I oggled the sexy surgeons and constantly compared my life to the over dramatic mess that was the character’s lives. I used to feel guilty about loving this show but now I don’t care! I love Grey’s! As lame as it my be I love it!

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How can you NOT love this?

Kimbra

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Have to thank my gays for this one. I was desperately seeking music that would fill the hole that Amy Winehouse’s death had left and I was referred this. Don’t get me wrong, she’s no Amy but she is damn good. It’s like if Florence, Adele, and Amy had a love child this would be her voice! The video says it all!!!

 

New Girl

Who’s that girl? It’s Jess!! Okay, I’ll be honest, saying this show is mediocre is an understatement of epic proportions . But, I love Zooey! Her cloths are cute and I have a few Schmits in my life. It’s Jess!!

I just Love Zooey!

 

 

 

 

 

 

 

 

 

 

Louis C.K.

I first saw Louis C.K. on Conan   O’brien a few years ago. Ever since, I’ve been in love with everything he’s done. His stand up is hilarious and now we get full episodes!!

 

 

Legend of Zelda

I finally did it! For the past few years I had the same tattoo in all of my dreams and I finally got it!!!! The Zelda Tri-force has been a symbol in my life for some time. I was worried I would look like every other nerd around but it came out pretty awesome actually.

Looks pretty spiffy, if I do say so myself!!

But now that I finally got it I’ve gotten back into Zelda Ocarina of Time. It’s my personal favorite Zelda game.

 

 

My New Years Resolution: Step one- Escape from college

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Hi, I’m Kadia and I’m the worlds oldest undergrad.( I mean not counting the 80 year olds who are fulfilling dreams or 40 year old moms gaining a sense of independence.)This year has been my final straw. This year I finally got tired of being an undergrad. I never thought I would reach this point. We’re in a recession, the job market sucks, and I get enough financial aid to live comfortable for at least most of the year (if I don’t drink it too quickly). College is the best possible place for me to be right now, right? So why the fuck am I so damn stir crazy? Why do I feel like I’m living in a slightly more fun purgatory? Why do I feel less productive than my post undergrad friends living in their parents basement with no job? I’m losing my motivation. I’ve been in college for almost 6 years…I’m so tired.

So I guess you’re wondering how the hell I managed to pull a Van Wilder. Well, have you ever seen Van Wilder? That’s pretty much it. Here’s my college career in a nut shell

I did not have half as much fun as he did... but I did come pretty damn close.

  • Year 1- Freshman year- Drunk 24/7
  • Year 2- Freshman year(part deux)- Drunk 12/7
  • Year 3- Sophomore year (barely)- Drunk 24/7 (we moved into a house)
  • Year 3 part B- took my sorry ass back home for 2 semesters….
  • Year 4- Game on. was a junior by the end and raised my average at record speeds
  • Year 5- Baller status and I got a job
  • Year 6- working hard but can’t get my gpa high enough (by like 1 point mind you) to take my last classes…gay

Not to mention all the major changes (5 in all). And now I’m stuck. I have another year and a half  here…all my friends have graduated (or will before I do), I feel like I’m in pre-school (There is a big difference between 18 and 23, trust) and I feel like a ass…seriously. So this year, my New years resolutions will be more structured. They will all help me deal with being stuck in purgatory and help me prepare myself for the great escape.

1.  Write in this thing bi-weekly

I started this blog because I was forced to  for my PR class. I didn’t take full advantage of this opportunity and in all honesty, I should have.  I need to work on my writing for my career. As a PR practioner, I will need to get used writing regularly and besides, this is probably going to be pretty fun.

2.  Have a day-to-day “to do” list

I NEED  to do this. List are the best ( especially since I’m so forgetful) Each night before I go to bed I’ll write a 2 list; one for all the stuff I need to get done the next day and stuff I would like to get done the next day. It’ll help make my life less hectic and definitely help me with my other resolutions. It’s like setting daily goals. I love competition and I love to win so finishing my “to do” list makes me feel like a winner everyday. I’ll be more efficient, less frazzled,  and more organized.

3.  Meet new people

This is key if I don’t want to go insane. The last of my original core group of friends is leaving me and I love the new group I hang out with but,  they just don’t go out as much as I would like ( or at all really). Some new blood would definitely help me feel less trapped and make the next year and a half more pleasurable.

4.  Learn the Ukelele

This is something I always wanted to learn to do. If I stick with my daily “to do” list I can get some practice time in. I’ll be playing Ke$ha covers in no time!

5.  Successfully plan a music festival

More to come on this one…much more

6.  Learn to swing dance

Another thing on my life bucket list. I think I’m going to join Swing Cats ( Georgia Southern swing dancing club) along with the Swing dancing class I’m taking next semester. By this time next year, I’ll be a swing dancing, ukelele playing, one woman show!

7.  Spend less on cloths

I will not online shop...after I buy these boots

Hi my name is Kadia and I’m a shopaholic. They say the first step towards recovery is admitting the problem. Well, I spend WAY too much time and money on online shopping. There! I said it! I’ve decided that I will allow myself to buy something once a month…THAT’S IT! This is one of my toughest challenges. Especially since I love cloths and online shopping is like getting Christmas gifts from your self all year round. This past year I spent way too much money I didn’t have on clothes from websites. The buck stops here America!!! I will stop… hopefully.

8.  Always look on the Bright side

I really need to work on that “glass half full” shit. If I’m going to be stuck in Statesboro, I have to stop thinking that I’m stuck and think that get to be in college. That’s kinda hard to do after 6 years but I’ll work on it.

Travis McCoy said it best " can't keep my hand out the cookie jar"

9.  Date more nameless faceless guys ( I’m using the term “date” loosely. Seems wrong but I totally need it)

I just got out of a 2 year relationship. It literally took us a good 3 months before we really broke up (the whole process was long and awful and sad) So now I would like to “date” a guy that is good looking, a little stupid and has no want or need for a relationship. Sounds a lot easier than it is (trust me). My first attempt ended with way too much caring! It’s time for someone I hate! (Suggestions are welcome)

If he's available, I'll take that one.

10.  Travel! Some where! Any Fucking where!!!!!

I need a nice, fun, affordable, relaxing trip seriously…this is needed. I’ll even accept just spending the weekend in Savannah

 

Hopefully by this time next year I will successfully do all this(and freaking escape).

Happy Holidays!!!