To every college student, AP style is just another hassle. Essentially, up until last semester, I referred to it as AP: A PAIN. But, it is extremely important in the PR field. We, as PR professionals, work very closely with journalist and journalist base their life’s work around AP style. But why? As far as I can tell, it’s for uniformity’s sake. AP style gives us a standard to live by. In the english language, their are so many different ways of saying things, of writing titles. AP style provides a way for the mass to understand what we mean and what we say.